Theodora Afria Project Update - February 2023

 I am getting ready to head back to Ghana next week. It's a good time to report on Theodora Project progress. 

Like a lot of businesses this year, the combination of the traditional holiday business pause plus the unease about a potential recession, seemed to make getting started again in January more difficult. However, we've started to kick things in gear.

I have had this 'feeling', not necessarily supported by any data, or scientific reasoning, that this is our year to breakout...IF we put the effort in to take advantage of it. Maybe it is because we are at the three year mark. That's a critical time with start-up businesses. You should have figured out who you are and what you provide by then. You should be in a position to exploit that knowledge to promote your business' advancement. 

That is definitely the case at Theodora. We have honed in on what we can do that brings the greatest value to our prospective clients. We've learned where we need to tighten up operationally to ensure we are giving the best service and work product quality. We moved our office and have obtained the best quality internet connection one can get in Ghana - very important for the service we deliver.

Our biggest challenge is business development. We are trying this year to make the big leap from dependence on de-I to a system that works completely without me. We have a wonderful volunteer that has put in over a year and a half of effort and achieved major breakthroughs with our team and their willingness to tell their own story. He is also building our new website and e-marketing campaign. It will be interesting and exciting to see how this all plays out.

Now whats very interesting to me in all this is my own attitude. Which I would say is fairly calm and placid. I don't know how to explain it. Somehow I feel that it's all going to work out....whatever work out means. 

Stay tuned.